to atmosphere, a newsletter about creative brand expression. Today’s economy is volatile, but now is not the time to cut back on marketing. Now is the time to strengthen corporate identity, increase a hold in the market and keep your business in front of potential customers. Atmosphere is a guide to understanding smart, new ways to visually express your business and see creative ideas to help brand your environments and create your signature atmosphere.

Look around you, how many brands can you see at any given time? Now imagine if all of these brands were yours. Consider all of the opportunities to touch the consumer/public with your brand. These Brand Touchpoints are an opportunity to strengthen your brand and communicate who you are.

Presentations’ new website is up and looking fabulous. Four main headings guide you through the site. Check out the “GALLERY OF POSSIBLITIES” to see project photos. Choose projects from three main categories, depending on your needs and interests. Specific client projects are highlighted under “CASE STUDIES” and updated on a regular basis with links to client websites. This is a great marketing extension and enhances web ranking for our clients. If you would like to see your Presentations project on our website contact us at 319-396-8101 or e-mail us at ask@p-egd.com.

Last year’s flood was not selective. In addition to destroying thousands of homes and more than 700 small businesses, it also devastated many large corporations. One of the hardest hit of these was the area’s power company, Alliant Energy. The first floor of their corporate building and major power plants were destroyed, leaving much of the city without power. Through it all, Alliant worked day and night to restore power and get their employees back to work.

Almost a year later, Alliant has rebuilt the first floor of their corporate building. Taking the opportunity to rethink the function of the space, Alliant needed a new, easy to use wayfinding system. New directories and corporate identity signage had to compliment the new interior design. The directories had to be easy to update and memorialize the flood in a subtle way. Taking all of this into consideration,

The directories are manufactured in anodized aluminum, Plexiglas and clear stand-offs, and the corporate identity signs are brushed, black steel. Both complement the new sleek interior design. Blue Plexiglas pieces add a pop of color and speak to the blue and gold of the corporate identity. This new wayfinding system is the finishing touch to a beautiful, fresh, new space.

Presentations came up with six beautiful, functioning artwork pieces that fit these criteria. Each piece is a triangle projecting from the wall. In the lobby, these function as directories and information panels. Those moving down the hall display artwork for visitors to enjoy. The top of the pieces mark the height of the flood waters and reflect the subtle curve of the Alliant Energy corporate logo, enhancing yet another part of the corporate brand. To make sure the display does not remain stagnant, the information panels are easily changeable.

Alliant Energy - www.alliantenergy.com

IOWA BEEF INDUSTRY COUNCIL
- Wow that cow!

If you visited the Iowa State Fair last fall in addition to real cows, you may have seen the fake ones that were part of the exhibit WOW THAT COW! This fun, educational, children’s exhibit promotes the great benefits of Iowa beef. It has easy interactive flip panels and real cow hide for everyone to enjoy. Built as a public relations piece for the Iowa Beef Council, the exhibit can fit in a minivan and has traveled to several venues.

Iowa Beef Council - www.iabeef.org

Restroom and room signs are a legal requirement. Take the opportunity to make them an expression of your business and an artistic addition to the architecture and interior design of your space.

Celebrating their 100 year anniversary, Furst McNess, a major independent agribusiness nutrition company, wrapped some of their semitrucks and took advantage of every opportunity to extend their brand. The moving billboard draws attention, as it travels the country, with a beautiful Iowa landscape photo and the Furst McNess logo. The graphic was adhered directly to the surface of the corrugated truck and can be easily removed without fear of damaging the trucks surface.

Furst McNess - www.mcness.com

PRAIRIEWOODS: FRANCISCAN SPIRITUALITY CENTER
- Welcoming The Stranger

Prairiewoods along with other spiritual centers, is reaching out to the community with a traveling educational display about immigrants. As part of their mission, Welcoming the Stranger, a four part exhibit was created to help people dispel the myths and understand the issues immigrants in our communities face. Since the projects completion last fall, the exhibit has traveled to 12 different locations and is booked for the next few months.

Prairiewoods - www.prairiewoods.org