Branding on Campus

Client: Mount Mercy College Campus Branding

Location: Cedar Rapids, Iowa

From flooring to wayfinding, Presentations was contracted by Mount Mercy College to brand their campus.

Focusing on Mount Mercy's new mission and vision words - Reflect, Engage, Serve, Live - Presentations added visual cues across the campus.  From the moment the visitor sees the edge of campus, they understand Mount Mercy College and want to go there. No longer stuck with boring, solid brown signs with white lettering, the new outdoor directories were retro-fitted with full color graphics and easy to read directions. Engaging, student photos were added to every element of branding - Wayfinding, banners, tradeshow and even vehicle graphics saw the new Mount Mercy College brand.  The new dining center received a new Italian tile floor, and Presentations designed the tile to reflect the spiritual foundation of the college.

A new college president, a new extended curriculum, the new campus branding met the projects goals of visually extending Mount Mercy College's new vision and mission, while maintaining their traditional foundation.

For more on Mount Mercy College go to www.mtmercy.edu